Global · 3 Platforms · 2026 Algorithm

Best time to post on TikTok, Instagram Reels and YouTube Shorts

Post at the right time.
Every time.

Pick your niche and your audience location. We'll show you the windows when they're most likely to be online, built from published studies of millions of posts on TikTok, Instagram Reels and YouTube Shorts. How we calculate this

01Your location
This is where you'll be when you hit post
02Your audience location
Where are most of your followers?
London is 4 hours ahead of New York
03Your niche
04Your platform
05Your Results
Built from published 2025–26 studies of millions of posts on TikTok, Instagram Reels and YouTube Shorts · How we calculate this
Post at these times inGBLondonGMT
Your audience sees it atUSNew YorkGMT-4
Best
11:00 PMWednesday
London (GMT) · audience: mid-week evening entertainment
→
7:00 PMWednesday
New York (GMT-4)
#2
11:00 PMThursday
London (GMT) · audience: mid-week evening entertainment
→
7:00 PMThursday
New York (GMT-4)
#3
8:00 PMSaturday
London (GMT) · audience: Saturday leisure time
→
3:00 PMSaturday
New York (GMT-4)
↳Post at 11:00 PM GMT on Wednesday - your New York audience will be scrolling at 7:00 PM, which is relaxing in the evening - peak entertainment time.
Week at a glanceTikTok times shown in London (GMT)
PeakGoodQuietAvoidRecommended
Sun
Mon
Tue
Wed
Thu
Fri
Sat
12 AM
2 AM
4 AM
6 AM
8 AM
10 AM
12 PM
2 PM
4 PM
6 PM
8 PM
10 PM
#1 Wed 11:00 PM London#2 Thu 11:00 PM London#3 Sat 8:00 PM London

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MillionsPosts covered by the studies we use
2026Updated for current algorithm
WorldwideCoverage
10Niches covered
2026 · GLOBAL
TikTok Posting Schedule
Peak windows across 10 niches
posttiming.cop.01 / 04
Free download · PDF

Download your free 2026 TikTok Posting Schedule

A printable one-pager with peak windows for all ten niches, plus our four-step framework for testing your own audience.
A global version covering all timezones is coming soon.

We'll send you the guide and occasional posting-time updates. Unsubscribe anytime. Privacy policy

FAQ

Questions, briefly answered

Yes, but less than people claim. Posting when your audience is active gives a new video a better chance of early likes, comments and watch time, which helps it get shown to more people. Strong content still performs outside peak windows; weaker content tends to stall faster.

Most posting-time advice is US-skewed and pulled from a single dashboard screenshot. Our data is segmented by niche and time-zoned to audience viewing patterns - when people commute, eat lunch, and watch in bed.

1-3 times per day for growth, with at least one post in a peak window. Quality plateaus quickly past 3 - splitting attention across more posts usually hurts per-post performance.

No. Vary across two or three of your top windows. The algorithm rewards consistent posting, not identical scheduling - and varied timing helps you reach different audience pockets.

Quarterly, plus an immediate refresh whenever TikTok ships a notable ranking change. The version you're looking at reflects 2026 algorithm behaviour.